Formats
Brand DNA in structures agents load, not loose PDFs. Each export is diffable, scoped, and built to drop into repos, IDEs, and model system prompts.
Tool-specific setup: Claude, Cursor, Copilot, ChatGPT, Gemini, JSON & MCP roadmap, or the full integrations hub.
Repo-local instructions for Claude and other LLM agents: voice, visual constraints, and do/don't rules shaped from your mythos.
Example
## VoiceClear, confident; evidence over hype.## VisualPrimary #9C4221 - hero CTAs only.Display: Instrument Serif; body: DM Sans.## RulesDO: short paragraphs, numbered steps.DON'T: ALL CAPS emphasis or vague claims.Cursor-native constraints: naming, tokens, and voice. Completions and refactors stay on-brand without opening a separate doc.
Example
# Cursor - Acmevoice: see CLAUDE.mdcomponents: PascalCase in src/components/colors: var(--color-*) only, never raw hexspacing: --space-2 | --space-4 | --space-8a11y: landmark tags, focus rings on interactivesGovernance for autonomous agents: scope, safety rails, and brand voice rules. Reviewable in git like any other policy file.
Example
## ScopeAgents may: suggest tests, document APIs.Agents must NOT: change secrets or CI config.## BrandAll user-facing copy follows CLAUDE.md voice.## EscalationStop if token or voice rules conflict with a ticket.Custom properties your design system and codegen share. Color roles, type stacks, and spacing so AI-written UI doesn't invent one-off values.
Example
:root { --color-primary: #9c4221; --color-accent: #d97706; --color-surface: #fffbf5; --font-display: "Instrument Serif", serif; --font-body: "DM Sans", sans-serif; --radius: 4px;}Portable instructions for ChatGPT, Copilot, Gemini, and other chat surfaces. Same mythos, tuned for conversational length limits.
Example
You write as Acme: direct, warm, never breathless.Use #9C4221 only for primary CTAs.Before shipping copy, check claims against approved proof points.If unsure, ask for a human review - do not guess.Structured entities and relationships. Queryable facts for RAG, agents, and internal tools without re-parsing prose each time.
Example
{ "@type": "Brand", "name": "Acme", "slogan": "Ship with confidence.", "knowsAbout": ["B2B SaaS", "compliance"], "sameAs": ["https://acme.com"]}A hosted, semantic HTML reference: logo usage, palette roles, type, and voice. Share one URL instead of emailing versioned PDFs.
Example
<article class="bm-voice"> <h1>Voice</h1> <p>Direct, proof-first. No filler.</p></article><section id="colors"> <h2>Primary</h2> <p>#9C4221 - CTAs and key actions only.</p></section>Ingest once; generate CLAUDE.md, Cursor rules, tokens, prompts, graphs, and the HTML guide from the same structured source.
Read the how it works guide, the integrations hub, or the blog for format deep dives.